Technology Group · A Workshop for Control Systems
Diginexus is a small technology group based in Düsseldorf, Germany. We work as the Fliegerkollektiv, our flight collective: humans and AI agents side by side, in our own lab and playground, the ananda lab. Our main field is advertising systems for multi-location businesses. Alongside that, we build our own products, custom software, and the companies to run them. What we learn, we document. Increasingly in public.
Software can be bought.
Systems have to be built.
We build them. With humans and agents.
field 01 · advertising.os · main field
in production · operated by us
Advertising 20, 80 or 400 locations is not a campaign problem. It is a control problem. Our Advertising OS analyses every location, runs its campaigns, allocates budgets, and reports every number up to headquarters.
The Advertising OS in detail: thesis, modules, systems, pricing logic →field 02 · engineering
We build automation and AI systems inside our clients’ own house: documented, trained, handed over. The range: automation stacks, industry software from accounting to facility management, agent systems.
field 03 · products
From the workshop into production: our own products, where we know the problem best ourselves. One of them runs in production in accounting. Separate companies, where it makes sense.
field 04 · standards
Advertising will be bought by machines. We contribute to the industry standards for that, so our clients can rely on open systems instead of black boxes.
The ananda lab is where we crunch, bend and build: on our own infrastructure, with our own agents. Some of it becomes product, some of it stays a toy. We show both.
playground 01 · nora
live · in daily use
Our phone and email assistant: answers calls, makes outbound calls, books appointments and restaurant tables, checks calendar slots, and remembers her own past actions. Built in the lab, used every day.
Nora in detail: what she does, how she is built →playground 02 · hud
prototype · lab
A heads-up interface for smart glasses: system status straight into your field of view. Built in an afternoon, sitting in the lab, waiting for its use case.
The HUD in detail: prototype, learnings, open question →playground 03 · open source
in preparation · ––
What proves itself in production, we want to share. First releases are in preparation; links will appear here as soon as there is something to show.
To the detail page: principle and status →Fig. 01 · Workshop log → · schematic of one day in the group
Schematic: structure and times are illustrative, no live or client data. Real workshop notes appear in the logbook.
Accounts, data and assets always belong to the client. We work with partner access, cancellable like any service provider.
Audit, system operations, project: the logic is public on the advertising page. What gets negotiated is the scale, not the principle.
No fantasy uplifts, no anonymous success stories. Where nothing verifiable exists yet, it reads “––”.
Our visitor statistics run cookie-free, self-hosted and anonymous (Umami). No banner, because there is nothing to accept. And we build no profiles.
Multi-location is not a market segment to us. It is where we come from. The workshop came later.
Since 2002 we have worked inside the world’s largest franchise system, from the single restaurant to brand management. For twenty years we ran an agency of our own and know how both sides of the table do their maths. Today we work as a collective of humans and AI agents, on our own infrastructure. We do not name clients; the systems speak for themselves in conversation.
Starting at location level: from the restaurant to brand management, across every level of the system.
Two decades of running our own agency: budget responsibility, campaigns, client side and vendor side.
Founded with one ambition from day one: advertising systems as software, not as billable hours.
The Fliegerkollektiv way of working, our own ananda lab, our own products, the Advertising OS in production. And the next company being founded.
No lead magnet, no sequence. You write, we answer. With the right next step.
Advertising system, engineering project, or an idea for the workshop: tell us what it is about. For multi-location advertising, the fastest route is the Advertising OS.
